Lore's Law What do you need to ensure the success of a revolution, a company and a soup? You need Lore's Law. The ten basic principles of the Dresden housewife Lore Schumann are the long-awaited answer to Murphy's Law. And while Lore Schumann might not be everyone's idea of a top management guru, appearances can be misleading: she is no less than the secret weapon behind the success of Europe's leading creative agency Scholz & Friends. In 1990 - Lore Schumann had just finished helping to bring down the Berlin wall - she provided shelter for the founders of the new Scholz & Friends agency in Dresden. She fed them local delicacies and treated them to nuggets of enduring wisdom. Her principles became the constitution of one of the most successful agencies in Europe. Lore's wisdom knows no bounds: "Everything that is intended to go right will go right. It might take some time, though." Lore's Law. Das Gesetzbuch des gesunden Menschenverstandes. Scholz & Friends (Eds.) REDLINE WIRTSCHAFT, Frankfurt 2005 100 pages, paperback, ISBN 3-636-01039-5, €6.90 [D], €7.10 [A], SFR 12.80 [CH] Only available in German. back