Creative Excellence Creativity delivers results A top address for creativity in Europe Internal competition defines benchmarks Creativity delivers results Creative ideas are our most important product, simply because they are the best possible sales representatives in the deluge of advertising we are all exposed to every day. Numerous studies prove that there is a strong correlation between creativity and efficiency: more and more clients are discovering creativity as a decisive value lever in their  communications.   Scholz & Friends' creative excellence is demonstrated by the numerous awards we have won in countless German and international competitions. top A top address for creativity in Europe At the world's leading advertising festival in Cannes, Scholz & Friends has over the years been one of the most consistently successful agencies. Since 1999, the agency has also been listed in the annual Gunn Report, the world's ultimate creative ranking.     Not only our German offices regularly hit the top spot in creative rankings: in 2005 the leading industry magazine Resumé voted Scholz & Friends Stockholm one of the best Swedish agencies. Scholz & Friends Warsaw won first place in the Polish agency ranking and the Hungarian Friends were voted "Agency of the Year" at the Kreatív Reklámverseny Festival 2006. top Internal competition defines benchmarks The International Creative Committee (ICC) is an internal  benchmark system devised by Scholz & Friends according to a model of Michael Conrad, who is today president of the Berlin School of Creative Leadership. It uses a scale of ten different grades to evaluate the work our offices produce. A jury, consisting of the top creative minds in the network, assesses each campaign and awards a mark ranging from grade 1 (appalling) to 10 (best in the world). The whole system is rather like an internal competition and it serves to fire the agency's creative output. Over the years we've found that there is a strong correlation between our internal creative grade and the campaign?s performance in efficiency ratings. It all goes to show: creativity is a decisive efficiency booster.    top

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