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André Klein is Managing Director (Creation) at Scholz & Friends Hamburg.
Born in 1969, Klein began his career in 1991 with an advertising traineeship at McCann Erickson in Düsseldorf. In 1993, he moved to BBDO to work as a copywriter. He then went on to work for McCann Erickson Frankfurt, D´Arcy, Scholz & Friends und d.pole Hamburg. Prior to joining Scholz & Friends Hamburg, Klein worked as a freelance creative director and creative consultant for various agencies and companies. His area of focus here was product concept development and innovation. During the course of his career, he has been responsibility for the creative brand management of names such as Dr. Oetker, Fanta, IKEA, Knorr, L´Oreal, Mars, Nescafé and Tchibo.
Klein’s has won numerous awards for his work, at both national and international creative festivals such the Cannes Lions, Clio, Effie, ADC Deutschland and the New York Festivals. Klein has also been a lecturer at the Texterschmiede Hamburg since 2001.
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Matthias Schmidt is Partner and Executive Board Member of Scholz &
Friends Group as well as Creative Managing Director at Scholz &
Friends Hamburg.
Matthias Schmidt was born in Frankfurt in
1970. He studied social and economic communication at the University of
the Arts in Berlin and obtained his degree in communication in 1998. He
launched his career in 1998 as a junior copywriter at Scholz &
Friends Berlin, where he became a senior copywriter one year later and,
in 2001, Creative Director and Family Head. In 2005, Schmidt, who has
received numerous national and international awards, was appointed to
the Management Board of Scholz & Friends Hamburg. In this function,
he is responsible for the creative performance of the agency, in
particular for renowned clients like Holsten, Honda, Commerzbank,
Siemens, Zimbo or Tchibo. In April 2008, he was appointed Executive
Board Member of the Scholz & Friends Group.
Schmidt has been
a member of the Art Directors Club Deutschland since 2001. His works
scooped prizes, among others, in Cannes, at the ADC Deutschland and in
New York, at the Clio awards and at the London International
Advertising Award. From 2006 until 2009, Matthias Schmidt earned his
Abschluss Master of Business Administration (MBA) at the Berlin School
for Creative Leadership. In 2009, he was member of the jury at the
international award festival Cannes Lions and jury president of the
Eurobest.
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Setfan Setzkorn is Creative Managing Director at Scholz & Friends
Hamburg. In his function, he is responsible for the creative
performance of the agency, in particular for renowned clients like
Siemens, TUI and Holsten.
Setzkorn was born in Stuttgart in
1968. He studied communication design at the Technical University of
Düsseldorf. He launched his career as a junior art director at the
Serviceplan agency in Munich, subsequently working as an Art Director
at Euro RSCG Düsseldorf and DDB Worldwide. In 1998, Setzkorn moved to
Scholz & Friends Hamburg, where he was promoted to Creative
Director two years later. In 2004, the creative head, who has won
numerous national and international awards, was appointed to the
Management Board of Scholz & Friends Hamburg.
Setzkorn has
been a member of the Art Directors Club Deutschland since 2003. His
works were successful, among others, in Cannes, the ADC Deutschland and
in New York, at the London International Advertising Award, at the Clio
and Effie awards.
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Frank-Michael Trau has been Managing Director of Consulting at Scholz
& Friends Hamburg since 2004 and has headed the agency together
with Matthias Schmidt, Stefan Setzkorn and Alexander Yazdi since 2008.
Upon
completing his training as an industrial clerk, Trau enrolled in a
business studies programme at the University of Münster. He began his
advertising career in 1991 as an Account Manager for Lintas Hamburg,
where he was responsible for accounts such as Unilever and Nestlé,
among others. From 1994 to 1999, he served as Business Development
Director and Management Supervisor at TBWA Hamburg. In this position,
he attended to the client Beiersdorf both nationally and
internationally. Among others, he acquired accounts from Pelikan, DAK
and Hamburger Sparkasse. In his most recent position, Trau served as
Managing Director of the TBWA subsidiary Planet Communications Hamburg.
Since
2004, Frank-Michael Trau has been in charge of accounts such as Siemens
Household Appliances, Honda Motor Europe (North), TUI,
Hamburg-Mannheimer and the Carlsberg Germany Group at Scholz &
Friends Hamburg.
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Alexander Yazdi has been Managing Director of Consulting at Scholz
& Friends Hamburg since 2004 and has headed the agency together
with Matthias Schmidt, Stefan Setzkorn and Frank-Michael Trau since
2008.
After completing his degree in business studies and
obtaining his MBA, Yazdi began working with Michael Conrad & Leo
Burnett in 1992. After 6 years of collaboration with the client Philip
Morris, he took on various other ranges of duties for further clients
such as Walt Disney, Delta Air Lines, Focus Magazine, Coca-Cola GmbH,
the European Commission Directorate-General VI Agriculture (a
Europe-wide image campaign for olive oil) and others.
In 1999,
Alexander Yazdi was able to profitably use his knowledge for the brands
Absolut Vodka, Bic and Röhnquelle at TBWA. He then switched to J.
Walter Thompson in 2001, where he became Client Service Director and
Member of the Managing Board. Yazdi was able to demonstrate his overall
strengths in the area of FMCG for clients such as Reckitt Benckiser
(Veet, Sagrotan, Kukident), Unilever Bestfoods Deutschland (Mondamin),
Diageo (Smirnoff, Baileys) and Interbrew (Beck's).
At Scholz
& Friends, Alexander Yazdi is responsible for clients such as AWD,
Commerzbank, Iglo and Reemtsma (JPS and Route 66), among others.
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Roland Bös is member of the executive board of Scholz & Friends Hamburg.
Roland
Bös, born on 23 February 1972, is a trained advertising clerk and
graduate in communication studies. He spent his compulsory military
service at a press office of the Bundeswehr. While studying in Berlin,
he wrote for the specialised advertising journal Horizont, among others.
Roland
Bös spent his practical study term at Bates Worldwide in New York.
After entering Scholz & Friends in 2000 as Assistant to the
Managing Board, he began building up the staff position for Business
Development and Customer Canvassing from 2001 as Head of New Business.
As Deputy Managing Director of the Scholz & Friends Dialog Group,
he has accompanied the joint venture with the gkk DialogGroup in
Frankfurt, the largest owner-operated dialogue agency in Germany, since
2005.
Roland Bös has gathered experience in national and
international customer and brand liaison through his work for clients
in the automotive, financial services, fast-moving consumer goods,
publishing and media branches among others.
As a visiting
lecturer, Roland Bös teaches innovation management at the FHTW Berlin,
at the Academy U5 in Munich and at the University of the Arts in Berlin
(UdK) and assesses students prior to their diploma on a regular basis.
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