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Why Immanuel Kant did not write emails
Scholz & Friends publishes etiquette guide for emails/ten rules for the use of electronic mail/available in books stores now
Scholz & Friends Group
3/13/2009, Hamburg/Berlin -
Press release
Every day, billions of emails are sent. Most of these are superfluous and a waste of time. Let?s be honest: there are just too many emails. It is for this reason that Scholz & Friends has brought out an ?Email Etiquette Guide?, a charmingly illustrated manual that reveals why Immanuel Kant did not write emails, why Thomas Mann did not call his book ?Fwd: Fwd: Helloo? instead of ?Magic Mountain? and why the American Indians were responsible for inventing the mass mail.

The advantages of the email are apparent: they facilitate processes and increase productivity. Wrongly used however, they can become an efficiency killer in a company. The ten simple rules listed in the guide explain the appropriate and responsible use of the most important communication channel for today?s generation. It advises on when to ignore emails and how to answer them efficiently. It also makes recommendations on how to phrase and address them properly. Because, at the end of the day, emails are like the messengers of ancient Rome: if the wrong message arrives at the wrong time, it will be killed ? deleted that is.

?We want more time for ideas and less distraction through floods of meaningless emails,? said Matthias Spaetgens, Managing Director at Scholz & Friends Berlin, explaining the reasons for the guide, ?It is a plea for more direct conversation. In talking to one another, not only do you get to know each other better, but can avoid misunderstandings.?
 
?The Scholz & Friends Email Etiquette Guide? is available in bookstores immediately at a price of 15 Euros. It can also be ordered directly from the publishers, Verlag Herrmann Schmidt Mainz at http://www.typografie.de.


Description

Über den Umgang mit E-Mails. Der Scholz & Friends E-Mail Knigge.
Compiled by: Scholz & Friends
Published by: Verlag Hermann Schmidt Mainz
64 pages with several gold-embossed black and white Illustrations by Alfred Schüssler
Format: 10.5 x 14.8 cm
Rough cloth binding with gold foil stamping
ISBN 978-3-87439-774-2

Available at:
Verlag Herrmann Schmidt Mainz
Robert-Koch-Straße 8
55129 Mainz
http://www.typografie.de
15.00 EUR

Agency: Scholz & Friends
Managing Director, Creation: Matthias Spaetgens
Text: Philipp Wöhler, Oliver Handlos
Art Directors: Heidrun Kleingries, Marc Ebenwaldner
Art: Ingrid Hermann
Production: Jana Kranhold, Franziska Ibe
Art Buying: Dominique Steiner

Illustration: Alfred Schüssler


Press contact
Markus Mayr
Tel  +49 (0) 40/3 76 81-115
Fax +49 (0) 40/3 76 81-320
pr@s-f.com
http://www.s-f.com

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