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Campaign in 27 countries

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Scholz & Friends developed 2009 European Parliament Election Campaign

Launch of the largest election mobilization campaign in 27 EU member states

Scholz & Friends European Agenda

3/17/2009, Brussels - Between 4 and 7 June 2009, 375 million EU citizens are prompted to cast their vote for the European Parliament. For the first time, the elections are promoted with an international orchestrated awareness campaign, drawing the voters? attention to the elections? relevance for their own personal life. The Scholz & Friends international network has been entrusted with its strategy and pan-European implementation.

Highlight of the campaign is a series of 3D installations. The larger than life sculptures will draw the public´s attention to the 2009 European Elections and illustrate different aspects of the voters? influence on tangible political decisions that result from their participation. Interactive multimedia boxes invite the EU citizens to cast their personal wishes for Europe as a video message. Together with ten billboard motives, the 3D installations and the multimedia boxes show that Europeans have a choice and the chance to participate in the EU's decision making ? emphasized by the claim "It's your choice!"

The installations as well as the multimedia box will be placed next to landmarks and tourist attractions. Furthermore, a central TV commercial and radio spots will be nationally adapted. The campaign will be completed by online advertising, communication support material and numerous national activities such as road-shows, information material etc.

?We are glad and proud to play a part in this campaign and to support the European Parlament. European citizens have the choice to influence how things are going. That?s what we want to reveal with this campaign?, says Dr. Lutz Meyer, Partner of the Scholz & Friends Group and conductor of the campaign.

?The 2009 European Elections campaign is for sure Europe?s most complex communication campaign ever. All 8 central campaign elements will be varied in all 27 EU member states: in languages, topics, times and media?, says Dr. Lutz Meyer. ?I am happy that the European Parlament is willing to try out new ways of communication. Our Scholz & Friends network succeeds an implementation in all 27 member states and all fields of communication.?

The Scholz & Friends network is present with offices in 33 countries and Europe´s leading network for orchestrated and creative communication. As an 'Orchestra of Ideas', the agency group offers the whole spectrum of communication instruments, ranging from classic advertising, public relations, online and dialogue marketing to events and design.

In June 2008, the Directorate General Communication of the European Parliament awarded Scholz & Friends with the framework contract in the field of communication.

Further information on the election: http://www.elections2009.eu

Agency: Scholz & Friends European Agenda
Managing Director: Dr. Lutz Meyer
Consulting: Jan Pilhar
Creation: Mirko Derpmann

Press contact
Markus Mayr
tel +49 (0) 40/3 76 81-115
fax +49 (0) 40/3 76 81-320
pr@s-f.com
http://www.s-f.com