|
Role reversal in black and white: Oscar favourite Haneke in front of the camera for a change
For the current image in the F.A.Z. photo series by Scholz & Friends, director Michael Haneke slips into the role of the patriarch from his Oscar-nominated film “The White Ribbon”
Scholz & Friends Berlin
3/3/2010, Berlin - Serious faces, strict atmosphere: This type of portrait is usually an artefact from the first part of the 20th century. With perfect posture, the six children are gathered around their father, who is, however, completely ignoring the camera: Michael Haneke as a patriarch is more interested in reading the paper. For the current image in Frankfurter Allgemeine Zeitung's photo series, the director of the Oscar-nominated film “The White Ribbon” was photographed behind an open F.A.Z., surrounded by the young actors. Scholz & Friends is responsible for the campaign with the slogan “Dahinter steckt immer ein kluger Kopf” (“There's always a clever mind behind it”). The image will be shown in the F.A.Z., the F.A.S. and other national newspapers and magazines from 6 March 2010 onwards.
The occasion for the current campaign image is the 82nd Academy Awards ceremony on 7 March 2010 in Los Angeles: “The White Ribbon” has been nominated in the categories “Best Foreign Language Film” and “Best Cinematography”.
Just like Haneke's black and white movie, the image captures the mood of a portrait of manners on the brink of World War I. Suitably, the picture was not taken with a digital camera, but rather with an analogue large-format camera almost 100 years old.
For Haneke, who generally prefers to be behind the camera, the photo shooting in Vienna was an “interesting experience, and also an opportunity to see the children again.” The young actors were cast for the film from a pool of over 7,000 candidates.
In “Das weiße Band”, the Austrian director and screenwriter tells the story of the authoritarian upbringing of children and adolescents in a rural community in the years 1913 and 1914. The film has already won several major awards, among others the Golden Globe Award for “Best Foreign Language Film” in January 2010 and the Palme d'Or at the Cannes Film Festival.
Since 1995, the F.A.Z. has been alluding to current social issues and events with creative advertising images and the slogan “Dahinter steckt immer ein kluger Kopf” (“There's always a clever mind behind it”). The campaign, which has received an Effie and several creative awards, most recently won the award for “Anzeigenmotiv des Jahres” (“advertising image of the year”) at the 2009 Lead Awards for its ad with literary critic Marcel Reich-Ranicki. So far, over 70 notable figures from all parts of society have been photographed for the high-profile paper – always behind an open newspaper.
Client: Frankfurter Allgemeine Zeitung
Managing Directors: Tobias Trevisan, Dr. Roland Gerschermann
Contact Corporate Communications: Josef Krieg
Agency: Scholz & Friends Berlin
Executive Board Member Scholz & Friends Group: Martin Pross
Managing Director: Matthias Spaetgens
Consulting: Benjamin Baader, Marie Toya Gaillard, Eva Verena Schmidt
Creative Directors: Oliver Handlos, Mathias Rebmann, Michael Johne, Marco Müller, Farid Baslam
Scholz & Friends Agenda
Consulting: Birke Pietschmann
Photographers
Hans Starck, Oliver Rolf
Press contact
Markus Mayr
tel +49 (0) 40/3 76 81-115
mobile +49 (0) 173-54 999 52
fax +49 (0) 40/3 76 81-320
pr@s-f.com
http://www.s-f.com
|
|
|