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STIHL saws with Scholz & Friends
Creative agency wins entire advertising account of the Swabian power equipment manufacturer after a multi-stage pitch
Scholz & Friends Berlin
6/10/2010
,
Berlin
-
Scholz & Friends Berlin has won in a pitch against high-profile competition. The Berlin Friends, led by the two Managing Directors Constantin Dudzik and Matthias Spaetgens, will be working with the power equipment manufacturer from Waiblingen as lead agency. The concept of the “Orchestra of Ideas” incorporates all channels of communication.
“We make tools for professionals and discerning occasional consumers,” says STIHL's Marketing Director, Jürgen Fitting. “Which is why we also wanted to place our communication in the hands of a creative heavyweight – Scholz & Friends' orchestrated concept convinced us.”
Matthias Spaetgens, Managing Director of Scholz & Friends Berlin, says that: “Getting the contract with STIHL, a poster child of the German industry, is a particular sign of confidence. We will do our best to ensure that the communication does justice to the excellent products from Waiblingen.”
The STIHL Group develops, manufactures and distributes power tools for forest management, gardening, landscaping and construction. The products are sold in over 160 countries worldwide. In 2009, the company had a sales volume of 2,037.5 million euros. STIHL has been the world's most widely sold brand of chain saws since 1971.
Client: Andreas STIHL AG & Co. KG, Waiblingen
Head of Marketing Communications: Jürgen Fitting
Head of Advertising: Norbert Blania
Agency: Scholz & Friends Berlin
Managing Directors: Constantin Dudzik, Matthias Spaetgens
Press contact
Markus Mayr
tel +49 (0) 40/3 76 81-115
mobile +49 (0) 173-54 999 52
fax +49 (0) 40/3 76 81-320
pr@s-f.com
http://www.s-f.com
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