Scholz & Friends Identify expands management
Caroline Theissen to reinforce the design expertise of the “Orchestra of Ideas” as Managing Director Consulting/Strategy
Scholz & Friends Identify
6/24/2010, Berlin - From now on, Caroline Theissen (36) and Wolf Schneider, Managing Director, Creation, will be the management duo of Scholz & Friends Identify, Europe's largest design agency for orchestrated communication. As the design specialist's Managing Director Consulting/Strategy, she will be working with clients such as Amnesty International, Deutsche Krebshilfe (German Cancer Aid) and Vodafone.
“Design is becoming more and more important as an added-value factor in the successful marketing of our clients,” says Frank-Michael Schmidt, CEO of Scholz & Friends Group. “Scholz & Friends Identify is already a high-carat jewel of our group. With the personality and strategic expertise of Caroline Theissen, we will position the outstanding qualities of Identify more strongly as an independent offering on the market.”
Theissen brings along extensive experience in the development and implementation of CI and branding processes. Most recently, she was Managing Director of MetaDesign in Berlin, where she worked with clients such as AgfaPhoto, Audi, Fonic and Nokia Siemens Networks. During her career, she has also worked for Heimat and GKM. Her first position was at the Munich advertising agency G & A after she graduated with a degree in Communications and Media Studies.
Scholz & Friends Identify is Europe's largest design agency for orchestrated communication and, according to the revenue and creative ranking of PAGE magazine, one of Germany's top 3 design agencies.
Its repertoire encompasses every dimension of design: from corporate design, environment design and product design to supporting innovation processes. The agency's clients include, among others, Amnesty International, Deutsche Bank, Deutsche Krebshilfe, the German Federal Ministry of Education and Research, the German Federal Ministry of Transport, Building and Urban Development and Vodafone. The agency recently published the study “Die Schönheit des Mehrwertes” (“The beauty of added value”) in cooperation with the Deutscher Markenverband (German Brands Association) and the Rat für Formgebung (German Design Council). It demonstrates that design creates economic as well as aesthetic added value. The detailed results of the study can be requested at pr@s-f.com.
Press contact
Markus Mayr
tel +49 (0) 40/3 76 81-115
mobile +49 (0) 173-54 999 52
fax +49 (0) 40/3 76 81-320
pr@s-f.com
http://www.s-f.com