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Germany – Land of Ideas. A Documentation. "We love Germany" (The Sunday Times, London) The eyes of the world were firmly on Germany during the Football World Cup 2006. It was a unique chance to project a new, modern image of Germany as a likeable country full of great ideas and opportunities. Germany – The Land of Ideas. In order to get this message across on a global scale, Scholz & Friends designed an orchestrated campaign which focused on great ideas from Germany. The "We love Germany" brochure covers the most successful location marketing campaign in German history. It describes each of the communication measures employed and summarises their success rate.   Published by: Deutschland – Land der Ideen FC Deutschland GmbH Unter den Linden 74 10117 Berlin www.land-der-ideen.de Idea, design and production: Scholz & Friends Chausseestraße 8, Aufgang E 10115 Berlin back