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Scholz & Friends Group

Campaign in 27 countries
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Land of Ideas
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Orchestrated launch campaign
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Welcome on board.
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Scholz & Friends publications

A good idea will fit on a beer mat. There are, however, occasions when more is more, as is shown by this selection of Scholz & Friends' recent publications.

 
Every day, billions of emails are sent. Most of these are superfluous and a waste of time. Let's be honest: there are just too many emails. It is for this reason that Scholz & Friends has brought out an "Email Etiquette Guide", a charmingly illustrated manual that reveals why Immanuel Kant did not write emails, why Thomas Mann did not call his book "Fwd: Fwd: Helloo" instead of "Magic Mountain" and why the American Indians were responsible for inventing the mass mail.

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Scholz & Friends' Baden-Württemberg campaign ("We are perfect. If you ignore our accent.") is credited with having set new standards in communication campaigns for place branding. The brochure about our campaign documents our principle of orchestration using the example of one of our most successful works.

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The Football World Cup 2006 was a unique chance to project a new, modern image of Germany as a likeable country full of great ideas and opportunities. Germany - The Land of Ideas. The "We love Germany" brochure covers the most successful nation branding campaign in German history.

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1.2 billion people watched the opening of the new Berlin Central Station on 16 May 2006. Scholz & Friends designed this spectacular show and the brochure provides a brief impression of Scholz & Friends' Light Symphonies.

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Six great German ideas - exhibited as sculptures in Berlin and presented in a captivating volume of photos by Stefan Erfurt with an introductory essay by Sebastian Turner.

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The marketing decision makers of leading multinationals reveal their success strategies. This volume, edited by Thomas Heilmann, contains 37 essays which provide essential skills and practice-proven marketing expertise for practical application.   

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365 landmarks provide conclusive proof that Germany truly is the Land of Ideas. Published to coincide with the event series "365 Places in the Land of Ideas", this remarkable travel guide was created in cooperation with the DuMont Travel publishing company and Deutsche Bank.

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Who will shape and change Germany's future? The 100 German Minds of Tomorrow, selected by a high-carat jury, were first presented in a travelling exhibition of 100 life-sized portraits. This book explains who they are, what they do and why they have the power to shape Germany's future.

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44 international writers paint a colourful, multi-facetted picture of Germany. Theo Sommer, internationally renowned editor of DIE ZEIT newspaper, asked opinion leaders from all around the world to share their personal impressions of Germany.

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The ten basic principles of Dresden housewife Lore Schumann, which apply equally to ensuring the success of a company, a revolution and a good soup. With comments by  Kurt Biedenkopf, Christoph Keese and Sebastian Turner.

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Learn Advertisese with this unique, comprehensive glossary of the language of advertising. The second edition of the universal dictionary "Advertisese - German" was inspired the classic green PONS dictionaries.

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Sebastian Turner reveals the "secret of successful advertising". The CEO of Scholz & Friends has formulated 20 golden rules which are lavishly illustrated with award-winning German and international campaigns.

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The instruments of the "Orchestra of Ideas"
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The Scholz & Friends Network
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