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60 years of NATO
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Loewe Connect
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My Ship
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Peterstaler Mineralquellen/Black Forest still
Task
Development of an orchestrated launch campaign for ?Black Forest still?, a new national brand in the non-carbonated mineral water segment.
The non-carbonated mineral water was premiered on the domestic market at the end of April 2008 and is positioned as the alternative to the big French mineral water brands.
Conducting idea
The campaign uses the central theme ?The secret lies in silence.? to tap into the fascinating natural legend of the Black Forest.
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