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Peterstaler Mineralquellen/Black Forest still
Task
  • Development of an orchestrated launch campaign for ?Black Forest still?, a new national brand in the non-carbonated mineral water segment.
  • The non-carbonated mineral water was premiered on the domestic market at the end of April 2008 and is positioned as the alternative to the big French mineral water brands.
Conducting idea
  • The campaign uses the central theme ?The secret lies in silence.? to tap into the fascinating natural legend of the Black Forest.

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