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Scholz & Friends Group

Mathematics - all that counts.

60 years of NATO

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NATO
Task
  • To improve the public image of NATO (North Atlantic Treaty Organization) which is still frequently associated with terms such as "war" and "military" to a more value-based association like "peace", "security" and "stability".
Conducting idea
  • Peace, security and stability are the values and goals that NATO stands for.
Results
  • Design of an international online-campaign on the occasion of NATO's 60th anniversary. The web page served as a platform for the campaign which is promoted by numerous web banners. The core elements of the campaign are three online videos raising awareness of NATO's enduring commitment to peace and security. With these films, especially the younger audiences shall account the importance of NATO today.

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