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60 years of NATO
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Loewe Connect
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My Ship
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The future moving in
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Baden-Württemberg
Task
Launched in 1999, the campaign is aimed at improving the state?s image to make Baden-Württemberg more appealing and attractive to multipliers, investors and opinion leaders.
The campaign has meanwhile become the best known, most popular and most effective state campaign ever in Germany.
Conducting idea
The success of the people of Baden-Württemberg lies in their humanity.
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The Scholz & Friends Network
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We are always looking for fresh blood. Apply now!
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Scholz & Friends Identify: Designprice 2008 Nominee
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The Baden-Württemberg campaign: Orchestration par excellence
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44 international writers paint a multi-facetted picture of Germany
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The brochure about the most successful German nation branding campaign
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