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Scholz & Friends Group

Naturally, I snack

How men are

Image campaign for Baden-Württemberg

60 years of NATO














Frankfurter Allgemeine Zeitung
Task
  • The Frankfurter Allgemeine Zeitung (F.A.Z.) is one of Germany?s leading daily newspapers.
  • Changed reading habits, especially among younger readers, and the competition by the Internet are leading to declining numbers of readers in the segment of daily newspapers.
  • To update the traditional F.A.Z. brand and strengthen the image as one of the qualitatively best newspapers in the world.
Conducting idea
  • The F.A.Z. is the newspaper for clever minds.

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