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There's always a clever mind behind it.
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Image campaign for Baden-Württemberg
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Loewe Connect
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Land of Ideas
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Siemens Home Appliances
Task
Siemens Hausgeräte GmbH is a leading international manufacturer of household appliances, standing out on account of its innovative technology and sophisticated design.
The market for household appliances is increasingly characterised by fierce competition and low-priced brands
Development of an internationally deployable, orchestrated campaign to position Siemens as a premium brand and emphasises its technology leadership, in order to clearly differentiate it from the competition.
Conducting idea
With Siemens home appliances, "The future moving in".
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Agency
Scholz & Friends Hamburg
The Scholz & Friends Network
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Scholz & Friends - one of the top 3 agencies worldwide
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Ten basic principles of Dresden housewife Lore Schumann
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Scholz & Friends designes spectacular light show
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The brochure about the most successful German nation branding campaign
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Scholz & Friends Warszawa is No. 1 in the Polish agency ranking
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