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Siemens Home Appliances
Task
  • Siemens Hausgeräte GmbH is a leading international manufacturer of household appliances, standing out on account of its innovative technology and sophisticated design.
  • The market for household appliances is increasingly characterised by fierce competition and low-priced brands
  • Development of an internationally deployable, orchestrated campaign to position Siemens as a premium brand and emphasises its technology leadership, in order to clearly differentiate it from the competition.
Conducting idea
  • With Siemens home appliances, "The future moving in".

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