Branded Entertainment – the effective combination of advertising and entertaining media content – is fast becoming a key pull tool in communication campaigns. In recent years, Scholz & Friends has acquired two innovative TV production companies, United Visions (2001) and Couch Potatoes (2003), making us one of the first agency networks to bridge the gap into the entertainment industry. Our many years of experience designing and producing entertainment formats, such as docu-soaps, talk shows, game shows and primetime events,  give us unique expertise to create highly effective, successful branded entertainment formats.