Entering into and maintaining a dialogue with the target audience is an increasingly important method of securing lasting customer loyalty. Individuality and interaction are the prime keys to successful customer relationship management. The Scholz & Friends Dialog Group, based in Hamburg and Frankfurt, plans, designs and implements a wide full spectrum of CRM solutions: database management, call centre services and fulfilment. At Cannes, the world’s most prestigious advertising festival, Scholz & Friends was awarded the coveted title “Direct Agency of the Year 2006”.