Sales Promotion Promotions are not simply a short-term method of boosting sales, but a crucial way of creating and maintaining customer loyalty. Promotions generate a direct and informal contact between the consumer and the brand, and they are highly involving. For true effectiveness, it is essential to create an orchestrated interplay between promotions and other communication tools, such as advertising, events and interactive measures. Scholz & Friends provides a full range of promotional services: concepts, planning, design, implementation, documentation and evaluation. Our specialists for Sales Promotion Scholz & Friends European Office Scholz & Friends European Agenda Scholz & Friends Sales Affairs