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Muppets bang the drum for Fisherman’s Friend Link to Spot

Scholz & Friends Berlin puts Miss Piggy and Animal on the air for the cult lozenges
Scholz & Friends Group

An all-star cast for Fisherman’s Friend: the new TV advert of the cult brand features none other than the Muppets. On the occasion of the new feature film “The Muppets”, coming to cinemas 19 January 2012, Miss Piggy and Animal are banging the drum for the Fisherman’s Friend flavour “Extra Stark” (“Extra Strong”). The advert, which was developed by Scholz & Friends Berlin, can currently be seen in cinemas and on all major TV stations.

The 20-second film consists of two contrasting parts that illustrate the slogan “Sind sie zu stark, bist Du zu schwach” (“If they’re too strong, you’re too weak”) with very different images. In the first part of the advert (“Sind sie zu...”) - (“If they’re too...”), Animal demonstrates the invigorating properties of the lozenges with a wild drum solo. The bland reality without Fisherman's Friend in the second part (“Bist Du zu...”) (“you’re too...”) is represented by Miss Piggy, who expresses her frustration in an unmistakable manner.

“It’s a great honour that we were able to sign stars like Animal and Miss Piggy for the new advert”, says Daniel Ackermann, the brand manager of Fisherman’s Friend. “The Muppets succeed hilariously in getting across the refreshing Fisherman’s feeling.”

The new film “The Muppets” is coming to German cinemas on 19 January 2012, reuniting fans with the lovable, insane, inimitable Muppets and many well-known stars of the film and music industry in unusual cameos. In addition to the popular stars Kermit the Frog, Miss Piggy, Fozzie, Animal and many other Muppets, the film stars Jason Segal, Amy Adams and Chris Cooper.

Fisherman’s Friend is one of the best-known confectionery brands in Germany. While the product is exported into 100 countries worldwide, Germany is the largest single market for the Fisherman’s Friend brand, which is also Germany’s largest imported individual British brand in the food sector.

Client: CFP Brands Süßwarenhandels GmbH & Co. KG
Senior Brand Manager: Daniel Ackermann


Agency: Scholz & Friends Berlin
Managing Director: Matthias Spaetgens
Creative Directors: Florian Schwalme, Mathias Rebmann, Marco Müller, Michael Johne, Tim Weiske
Consulting: Sven Weiche, Jana Bähr, Claudia Diaz Sanchez
Film, radio, TV: Nele Siegl, Katrin Kaiser


Music: Studio Funk, Berlin: Kahlil Feegel, Stephan Moritz
Compositing: Hastings, Berlin: Lukas Walter

The Walt Disney Company: Julia Dröghoff, Julia Wilke, Birgit Seidel