New Moment Scholz & Friends Belgrade represents the European Scholz & Friends network in Serbia. The story of the most awarded advertising hot shop in the whole of the Balkan region began in 1980, when Dragan Sakan, founder, president and regional CD of New Moment New Ideas Company started the agency that is known today as Scholz & Friends Belgrade. Since 2002, New Moment has been affiliated to the international Scholz & Friends Group and the centre of the New Moment regional network.