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Management
Henk Knaupe is a Scholz & Friends Group Partner and Managing Director at Scholz & Friends Brand Affairs and Scholz & Friends Sales Affairs.

Henk Knaupe was born in Berlin in 1965 and studied Asian and Middle East studies in Leipzig and Economics in Berlin. He began his professional career in 1995 as a trainee for H.F. & Ph. F. Reemtsma GmbH, prior to which he had spent several years in Egypt conducting field research into economic topics. In 1996, following his traineeship in controlling and production, he changed departments and was appointed Junior Product Manager for the brands CABINET, Duett and Juno, where he was responsible for the launches of Line Extender, consumer promotions, events und PR. In 1998 Knaupe became Product Manager for the Reemtsma brand West and was responsible for distribution, online, music and motorcycle sponsoring.

In 2000 Henk Knaupe switched to Reemtsma Cigarettenfabriken, where, as international PR Director, he took on responsibility for the international PR for the entire range of Reemtsma brands.

In December 2001, Henk Knaupe became Managing Director of the newly founded Scholz & Friends Brand Affairs GmbH, which was set up on his initiative as an outsourcing of the brand PR section of the Reemtsma Cigarettenfabriken. He has been a Scholz & Friends Group partner since 2003.


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