Henk Knaupe is Partner of the Scholz & Friends Group and Managing Director at Scholz & Friends Brand Affairs and Scholz & Friends Sales Affairs.
Knaupe studied Asian and Middle East studies in Leipzig and economics in Berlin. He started his career in 1995 as trainee in controlling and prodction at H.F. & Ph. F. Reemtsma. One year later he was appointed junior product manager for the client CABINET with focus on promotion, events und PR. In 1998 Knaupe became product manager of the Reemtsma brand West and was responsible for distribution, online, music and sponsoring. In 2000 Henk Knaupe switched to Reemtsma Cigarettenfabriken as international PR Director. In his capacity he took on the responsibility for the international PR for the entire range of Reemtsma brands.
in December 2001 Henk Knaupe became Managing Director of the new founded Scholz & Friends Brand Affairs GmbH, which was set up on his initiative as an outsourcing of the brand PR section of the Reemtsma Cigarettenfabriken. Since 2003 he has been partner of the Scholz & Friends Group.