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Scholz & Friends drinks Meßmer and Milford tea
The Hamburg Friends will manage brand communication and strategy for both Ostfriesische Teegesellschaft Laurens Spethmann (OTG) brands
Scholz & Friends Hamburg
1/18/2010
,
Hamburg
-
Scholz & Friends Hamburg secured the advertising account for the Ostfriesische Teegesellschaft Laurens Spethmann (OTG) brands Meßmer and Milford. In future, the agency will be in charge of brand strategy and communication as lead agency for the entire Meßmer and Milford product lines.
To quote Annemarie Leniger, CEO of OTG: “We selected Scholz & Friends because the agency introduced itself with a persuasive plan for brand management and a high amount of expertise in foods.”
Alexander Yazdi, Managing Director at Scholz & Friends Hamburg, says that: “Developing the appropriate communication strategy for both brands is an exciting challenge. We are happy to bring all our expertise in FMCG into play for this.”
The agency already works for Milford and has produced a new TV commercial for the “Früchtetraum” (“Fruit Dream”) tea, which was broadcast on all major channels in late 2009.
OTG is a subsidiary of Laurens Spethmann Holding AG & Co. KG (LSH), with a product range including sweeteners, health-food bars, cereals and the tea brands Meßmer and MILFORD as well as other store brand teas.
Client: Ostfriesische Teegesellschaft Laurens Spethmann GmbH & Co. KG, Seevetal
Managing Director: Annemarie Leniger
Head of Marketing: Jürgen Knecht
Product Manager: Jessica Michaels (Milford), Nina Lange (Meßmer)
Agency: Scholz & Friends Hamburg
Managing Directors: André Klein, Alexander Yazdi
Consulting: Karolina Kurzaj
Creative Directors: Suze Barrett, Melanie Hölting, Alexandra Marzoll, Pia Schneider
Press contact
Markus Mayr
tel +49-40/3 76 81-115
mobile +49-151/16 16-51 52
fax +49-40/3 76 81-320
pr@s-f.com
http://www.s-f.com
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