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Thanks to Scholz & Friends Hamburg, Reiner Calmund and Barbara Meier are full of the joys of spring
Agency develops TV advert for yoghurt containing Müller buttermilk for the first time
Scholz & Friends Hamburg
1/20/2010
,
Hamburg
-
Spring is in the air for an unlikely couple: Scholz & Friends Hamburg use a tongue in cheek romance between Rainer “Calli” Calmund and Barbara Meier, to present the “Joghurt mit der Buttermilch”, a low-fat yoghurt containing Müller buttermilk. The agency’s first ever advert for the Aretsrieder Molkerei dairy business is currently being broadcast on all major channels.
Spot on: we see a lush, green meadow. Barbara Meier, “Germany’s next Topmodel” 2007 and football expert Reiner Calmund run towards each other, both with romantic looks in their eyes. They are, of course, about to fall into one another’s arms. But wait. They stop at a table, upon which two yoghurt pots await them. The only thing now on their minds is full-bodied, creamy delectation – with a maximum fat content of only one percent, thanks to buttermilk! Calmund then exclaims, “Rüschtisch lecker und natürlisch leischt” (absolutely delicious and naturally light).
André Klein, Managing Director (Creation) at Scholz & Friends Hamburg: “With this film, we have succeeded in conveying the ‘Joghurt mit der Buttermilch’s’ USP is an attention-grabbing, humorous manner. Light meets tasty – Barbara Meier meets Calli”.
The Unternehmensgruppe Theo Müller is Germany’s largest privately-owned dairy business with operations in many other European countries as well as Israel. In 2008, its workforce of over 4,500 employees generated sales of around 2.3 billion euros. This performance positions the group among the top 10 dairy enterprises in Europe.
Agency: Scholz & Friends Hamburg
Managing Directors: Alexander Yazdi, André Klein, Matthias Schmidt
Creative Directors: Melanie Hölting-Eckart, Alexandra Marzoll
Consulting: Catrin Bewersdorff, Michael Schwan
Head of TV: Carolin Frontzek
Scholz & Friends Strategy Group
Strategy: Maren Jens, Franziska Luh
Director: Frank Brendel
Production: Wunderfilm - Executive Producer Wolf Stundl
Post production: deli pictures
Press contact
Markus Mayr
tel +49-40/3 76 81-115
mobile +49-151/16 16-51 52
fax +49-40/3 76 81-320
pr@s-f.com
http://www.s-f.com
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