Scholz & Friends Interactive specialises
in brand communication in interactive media. The agency’s work focuses on the
area of online communication. The agency’s services range from classical
advice on marketing through to the creative development of communication
solutions and backend networking with the customer's in-house systems. Scholz
and Friends Interactive combines a comprehensive understanding of brands and
markets with high technical competence, and develops leading solutions for a
variety of industries on this basis.
Classical
Online Presences
Classical
online presences, which are closely integrated with offline brand
communication, are the focus of the agency’s projects. The focus is always on
the smooth translation of offline communication into the aesthetic and
functional possibilities of the Internet.
Dialogue
and CRM Concepts
In dialogue
and CRM concepts we sound out a brand's potential for commitment and dialogue. As
well as e-mail based concepts, Scholz & Friends Interactive uses a wide
spectrum of dialogue-orientated solutions. These range from special interest networks and
communities to dialogue-orientated Web 2.0 concepts.
Internationality
Scholz
& Friends Interactive is in the position to develop solutions for international
tasks. Special tools and processes enable trouble-free rollouts of
international brands and business platforms. Scholz & Friends Interactive solutions are
usually set up in modules. This
allows for a flexible adjustment to country-specific requirements and so
ensures a high level of acceptance in the various markets.
Technological
Competence
For
the development of interactive communication platforms Scholz
& Friends Interactive can fall back on a broad set of technological
competencies. Modular web concepts are frequently based on content management
systems like RedDot, Typo 3 or DotNetNuke. Open source platforms are frequently
deployed to enable us to use the customer's budget more efficiently. Our own
applications, like the successful e-mail response system ebound (SPD, Aktion Mensch freenet, Unilever…), are developed in-house.