Communicating via many channels is now the norm. Perfect interaction isn’t. If you want orchestrated communication, you need a strong conducting idea first. It assumes the role of the conductor. In all the channels that are important for the task: classic advertising, public relations, public affairs, event marketing, promotion, sponsoring, interactive design, 3D communication, branded entertainment, trade marketing, dialogue and social media. Here, every instrument has a specific function. An orchestrated company structure promotes smooth interaction – for every brand within the agency, there’s a “conductor” responsible, who leads all the instruments.

Scholz & Friends has the right orchestration for every task – with special service providers for every instrument and full-service agencies in more than 30 European countries, which consolidate the instruments. This is added to by a company structure that promotes concert-oriented interaction – the partner principle that has applied since 2003 involves both the board and approximately 40 leading employees at the agency. This stops profit-centre-focussed thinking, and promotes ideas that are on the same level as the instruments and media.