Evelyn Soum is a worldwide citizen (French-Hungarian-American) who started on the client side at Reader’s Digest and Yves Rocher Int. She was a recognised marketer and strategic planner when she founded her first agency in direct marketing, soon expanding it to a full-service advertising agency. In 2002 she received the medal of Chevalier de la Légion d’Honneur for her work in creating the France State logo and identity as well as her contribution to the advertising scene. Her two sons kept the medal.

Jean Pierre Chebassier is an advertising man with an original background combining market expertise and creative talent – he was Creative Director of a New York agency at the beginning of his career. Jean Pierre is one of the top French experts in retail strategy and communication, and is the author of big success stories in the retail market. A champion of orchestrated communications, he is also a very talented painter and the happy dad of five great kids.