Most of the cases we’re proud of are built on a strategy of breaking the norm for a brand. We let Betsson (poker, betting and casino online) whisper in their advertising in order to become louder than their loud-mouthed competitors – ending up in fourth place in ad recall while only being eleventh in spending. We communicated FlyNordic as the airline for everyone by creating a platform where we could hit upwards (expensive airlines) as well as downwards (low-cost airlines) – and it helped FlyNordic go from number four on the Swedish market to number two, after Scandinavian Airlines, in less than two years.

If you want to know more, please click on a client’s name: